How Does Domain Name Marketing Work?

Search engines rely on many factors to determine how to rank a web site for a search. Many of these factors are known, from patents filed by search engine companies like Google.

The presence of keywords in the site content, page URL, headers, titles, and meta-tags all help the search engine algorithms determine site relevance. But, one of the most significant factors influencing the algorithm is the domain name.

Keywords in the domain name of a web site are strongly weighted in search algorithms.
SEO techniques can optimize your site for a set of keywords and key phrases. But unless you own a domain name that contains the same keywords, your page rank will always in jeopardy.

Given two identical sites, with the same SEO optimizations, the site with a keyword-based domain will rank higher every time.

Domain Name Marketing and Search Engine Optimization

Domain name marketing doesn't have to involve a lot of SEO heavy lifting and site modifications. Simply buy a domain name with good keywords and automatically redirect the domain to your existing site. Then have your site administrator build a sitemap and tell Google about the new domain through the standard Google admin tools.

Domain Name Redirection

Case Study - An Upstart Comes to Market

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Case Study - Redirecting to Gain Momentum

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